Privacy Policy

Effective Date: January 1, 2026 | Last Updated: September 20, 2026

Welcome to Utsaba (operated by Utsaba Entertainment). We are dedicated to protecting your personal information and your right to privacy. If you have any questions or concerns about this policy, or our practices with regards to your personal information, please contact us at support@utsaba.in.

1. Information We Collect

When you use our mobile application and services, we collect information that is necessary to fulfill ticketing transactions and provide customer assistance:

Personal Details: Full Name, Email Address, and Mobile Phone Number when you register, log in, or book tickets.
Booking & Transaction History: Movie titles, theatre/hall locations, seat numbers, showtimes, amount paid, and unique ticket IDs.
Authentication & Profile Data: Google Sign-In profile information (if chosen) and encrypted authentication tokens.
Technical Data: Device model, operating system version, and general network state to ensure smooth app performance.

                Payment Security Note: We do NOT collect or store your credit/debit card numbers, UPI PINs, or bank account credentials. All payments are processed securely via PhonePe Payment Gateway, which is compliant with PCI-DSS standards.
            

2. How We Use Your Information

We use the collected information for the following legitimate business purposes:

To generate and issue digital tickets and QR codes for theatre entry.
To send instant booking confirmations and e-tickets via SMS and WhatsApp (powered by MSG91).
To enable partner agents to book tickets on behalf of customers at local counters.
To facilitate customer support, refunds, and ticket cancellations.
To detect, prevent, and address security incidents or fraudulent transactions.

3. Third-Party Services & Data Sharing

We only share data with trusted third-party service providers essential for platform operations:

PhonePe Intent SDK: For processing UPI and online payments securely.
MSG91 SMS Gateway: For transmitting OTP verification codes and ticket confirmation messages.
Google Play Services: For Google authentication and secure app distribution.

We do not sell, rent, or trade your personal data to advertisers or third-party marketing companies.

4. Data Storage & Security

Your information is stored on secure, encrypted servers utilizing industry-standard 256-bit SSL encryption for data in transit and robust access control measures for data at rest.

5. Account Deletion & Data Retention

You have full control over your personal information. If you wish to delete your Utsaba account and associated personal data:

You can submit a deletion request directly within the mobile app under Settings > Privacy > Delete Account.
You can also visit our online deletion portal at https://utsaba.in/delete-account or email support@utsaba.in with your registered phone number/email.

Upon request, your user profile and login credentials will be permanently erased within 30 days, retaining only anonymized transaction records required by financial and legal compliance laws in India.

6. Children's Privacy

Our services are not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under 13.

7. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any revisions will be posted on this page with an updated revision date.

8. Contact Us

If you have questions, feedback, or grievance redressal requests regarding this Privacy Policy, please contact our Data Grievance Officer:

Utsaba Support Team
Email: support@utsaba.in
Website: https://utsaba.in
Bhubaneswar, Odisha, India